Meet the band


Susan Munter, Founder

I listen for a living. I ask unexpected questions, unearth new answers, and synthesize what I hear into a fresh direction. As a veteran of the Boston agency scene, I have worked alongside some of the best and brightest at Digitas, Mullen, PJA and Hill Holiday for brands such as AT&T, American Express (Travel & Financial Advisors), Biogen, EMD/Serono, Genzyme, TE and the US Army. My work almost always includes some combination of customer insights, brand strategy, and copy writing—although I can lose track of which is which.

You could say I like to cover my bases--my work has taken me to Europe, Asia, Latin America, and the far-off country of California. I have a duel degree in art history & psychology from Sarah Lawrence College and an MBA from Simmons College where I graduated summa cum laude and as a Dean's Scholar. And just to make sure I didn't miss anything on the marketing front, I trained with professor Gerald Zaltman at his Harvard Business School think-tank for gleaning marketing insights from customer behavior.

I started Branding Band to launch businesses with people who are often left on the side-lines. Through a combination of services & coaching, we provide the expertise & polish these companies need to be better brands--on the inside and out.  


Jill Coule

Don’t let the Southern accent fool you. When it comes to staying on strategy or keeping to a schedule, Jill is anything but laid-back. EndFragmentShe believes that challenging assumptions and asking hard questions lead to a more successful project and a better partnership. She loves getting into the business—digging into the story behind the product, getting to know the sales cycles, understanding the way a product gets distributed and how it can be most profitable. Because only then can you find the idea that will bring your marketing to life.

For over 20 years Jill has created memorable, effective marketing communications at agencies, as a freelancer, and for her own clients. She’s a versatile art director and brand strategist who addresses every challenge and opportunity with simple, yet unique, solutions.

Recent Client Experience: A. Clara Boston, buccan, Champps Americana, Clean Membranes, Cresent Ridge Dairy, Ecochlor Ballast Water Treatment, Fertility Within Reach, Gilman Guidelli & Bellow Custom Builders, Kettle Cuisine, Kids Insight, KleerMail, New England Coffee, Newton Food Pantry, Todd English’s Restaurant, Turner’s Seafood, Vaultive, Westfield Child Center.