Brand Planning & Content Creation We created a new brand story for the LA training program, Academy of Home Staging and Design based on internal, competitive, and market research. The new rallying cry became: 'Where great design gets real' repositioning the company around its greatest benefits in-person training, convenience, and its designer-to-the-stars leadership. Website UX, site content, social media, PPC, marketing coaching.

Brand Planning & Content Creation

We created a new brand story for the LA training program, Academy of Home Staging and Design based on internal, competitive, and market research. The new rallying cry became: 'Where great design gets real' repositioning the company around its greatest benefits in-person training, convenience, and its designer-to-the-stars leadership. Website UX, site content, social media, PPC, marketing coaching.

Identity & Content Development An extensive review of Bannockburn Capital's competitors, market, and clients boiled down to one thing; 'Fiercely Dedicated'. The firm owned a place in its clients minds (and hearts) when it came to veracity and dedication-qualities built-in to the leadership team's DNA. Positioning the firm from here, we created a new brand identity, wrote the company website, and established their new social media channels on Facebook and LinkedIn

Identity & Content Development

An extensive review of Bannockburn Capital's competitors, market, and clients boiled down to one thing; 'Fiercely Dedicated'. The firm owned a place in its clients minds (and hearts) when it came to veracity and dedication-qualities built-in to the leadership team's DNA. Positioning the firm from here, we created a new brand identity, wrote the company website, and established their new social media channels on Facebook and LinkedIn

Content Development Our first assignment with The Society to Improve Diagnosis in Medicine was to update its brand identity. Then we took on the task of turning complicated medical information into accessible content across several channels; Twitter, Facebook, LinkedIn, the website (91% in in homepage CTR), conferences, brochures, posters, infographics, and ghost writing email campaign (36% CTR over industry average).

Content Development

Our first assignment with The Society to Improve Diagnosis in Medicine was to update its brand identity. Then we took on the task of turning complicated medical information into accessible content across several channels; Twitter, Facebook, LinkedIn, the website (91% in in homepage CTR), conferences, brochures, posters, infographics, and ghost writing email campaign (36% CTR over industry average).

 
Brand Planning & Content Development Style Agent, a personal styling service, caters to time-starved, up-scale, achievers. We created intrigue by flipping the brand proposition upside-down: Looking good is exhausting & and draining. Smart styling with Style Agent is nourishing & revitalizing. We wrote the UVP throughout the site. An intellectual blog appeals to the smarts of these high-end customers while Pinterest boards range from the practical to playful.

Brand Planning & Content Development

Style Agent, a personal styling service, caters to time-starved, up-scale, achievers. We created intrigue by flipping the brand proposition upside-down: Looking good is exhausting & and draining. Smart styling with Style Agent is nourishing & revitalizing. We wrote the UVP throughout the site. An intellectual blog appeals to the smarts of these high-end customers while Pinterest boards range from the practical to playful.

Content Development Ditto Labs, out of the MIT Media Lab, built a SAAS-based image-recognition technology that was very cool. But the end-benefit was hard to grasp. We wrote promotional materials, blogs, and sales presentations that made the unique value of Ditto's technology clear. Case studies, targeted by industry, brought the tool to life for key prospects.

Content Development

Ditto Labs, out of the MIT Media Lab, built a SAAS-based image-recognition technology that was very cool. But the end-benefit was hard to grasp. We wrote promotional materials, blogs, and sales presentations that made the unique value of Ditto's technology clear. Case studies, targeted by industry, brought the tool to life for key prospects.

Brand Planning & Messaging Merritt engaged Branding Band when it was ready to take its company to the next level. With a unexpected offering for colleges and universities, Merritt needed help getting its message through. We re-defined the target audiences, sharpened the positioning, and created marketing templates and tools for Merritt to improve its sales funnel.

Brand Planning & Messaging

Merritt engaged Branding Band when it was ready to take its company to the next level. With a unexpected offering for colleges and universities, Merritt needed help getting its message through. We re-defined the target audiences, sharpened the positioning, and created marketing templates and tools for Merritt to improve its sales funnel.