Think and do. Together we'll do some great thinking, and then the team gets down to doing. We make sure that all that hard thinking shows up in each and every deliverable. Below are the services we offer, along with communication tools to promote your brand so it draws the audience you want.
A coaching component is built into all our projects. A team member works with you 1 on 1 to talk about your business, beyond font colors & key words, to ensure you are getting the most out of our engagement together. It also ensures that when our engagement ends, you are ready to fully leverage the work we have done and are ready to rock and roll.
Branding & Content Strategy
First, we create two branding must-haves; a Brand Key and Pathing Analysis. To create these tools we do a deep dive using quantitative & qualitative research to understand your customer in a meaningful way. We look at how you sell to your customers, the processes you go through vs. the process your customers go through. We also do a competitive analysis, content analysis, and look at the market context. From here we make a recommendation of specific plan of tools & channels.
Each tool serves a different purpose, so working across channels, We develop an overall messaging strategy: Who are you addressing? When? What do you need to say where? What existing content can be repurposed? What new information is needed? What is the SEO strategy?
Your website is your entire business online, the nexus of your marketing. We design it, write it, develop it, and launch it. We track KPI's, work with SEO, refresh content, and write ongoing blogs.
Once the promotional channels are chosen, we launch and take on the editor function of your LinkedIn, Facebook, Twitter, Instagram, and Pinterest.
Pay-per-click advertising (PPC)
Online advertising can extend lead-generation from organic search and social campaigns.
The .30, .45, and .60 video clips are the new Mad Men advertising tools. Engage your audience with a compelling video.
If done right, a well-written & well-timed strategic email campaign can be a highly cost effective tool. We create your custom email template, ghost write your emails, and track your success rates for continual improvement.
Posters & flyers
Event themes & materials
And yes, business cards.